This, ironically, means that you may have less time for other things in life, including your kids. With BYKURAHOME expanding quickly, the business will need more of your time. Timothy: You initially left your corporate career to focus on your kid (now kids). While we try to keep the team motivated by thinking about the bigger cause we are working towards, it’s not easy to address these issues, whether internally or with other brands that we felt were not ethical. While this advances the sustainable message that we want to get across to consumers, it can be disheartening for the team to see their hard work blatantly copied by others. There were instances when a prominent local brand (with almost 20 retail stores) lifted our content word for word alongside our illustrations without any credit mention and another brand copied our content and represented it as theirs. Another common problem is dealing with plagiarism. However, one of the key challenges we identified is that many of the sustainable products introduced in the market are of a lower quality, with our customers often sharing their past inferior user experiences with us. We also place a strong emphasis on illustrating how sustainable practices can be easily adopted in our daily lives.įor outdoor patio dining or picnics, the Kai plates, which are handmade from natural Acacia wood, is a perfect fit We are heartened as we believe this will help build an ecosystem that will strengthen the shift in consumer mindset. What were some unique challenges that you faced when you started BYKURAHOME?Īriel: We believe that sustainability is here to stay and since we launched BYKURAHOME, we have seen more companies selling sustainable products too. Timothy: Every start-up has its challenges. That was what pushed me to think about starting my own business. Jumping back to the previous industry was not an option as I wasn’t willing to forgo precious family time. I think this is something that many stay-home moms also struggle with, especially if they worked and did well in their careers prior. However, giving up my career made me feel like I lost a part of my identity. What prompted you to think about starting an e-commerce business?Īriel: Yes! Being a stay-home mum is indeed very tiring, though fulfilling at the same time. Timothy: Being a stay-home mom can be tiring, both physically and mentally. When I eventually gave birth to a healthy baby boy in 2018, I didn’t want to return to my previous hectic marketing life, and continued to be a stay-home mother. That was when I decided to leave my full-time job and take the time to heal physically and mentally. However, things changed in 2017 when I miscarried at six weeks, and my gynae diagnosed me with polycystic ovary syndrome (PCOS). Can you share with us what led to this decision?Īriel Hay (Ariel): I was on my way up the corporate ladder, and it was never part of my plan to be a full-time stay-home mom.
Timothy Ho (Timothy): For someone who had been working since graduation, it wouldn’t be easy to stop after getting married and becoming a parent.
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